KING’S Road will take to the field this year in a new kit bearing the name of our first ever sponsor – cricket shop It’s Just Cricket.

The kit will be made available to members before the season kicks off on April 28 after committee members sealed a deal with the Walworth-based store.

As part of the sponsorship, the club is now urging its players to buy gear from www.itsjustcricket.co.uk.

Any purchases made by club members will earn a loyalty bonus payable to the club if “King’s Road” is entered into the order form.

Cash earned from the scheme will help pay for hiring pitches, buying club kit and go towards keeping the cost of nets down.

Currently, It’s Just Cricket is operating online only but is set to open a store in Westmoreland Road, Walworth, soon.

The man behind it is Paul Cole, a Battersea Badger, who played for the Badgers against The Road last season.

His website offers a full range of cricket gear including well-known brands like Gray-Nicolls, Gunn & Moore, Nike, Kookaburra, Salix, Hunts County and Willostix.